Announcing our new startup — Phile

For those people who have been following me since the days when I used to keep this blog up to date… I thought you might want to know that I’ve started a new startup called Phile, which launched a public beta earlier today.

There are lots of ways to think about Phile, but in many ways, it’s a synthesis of everything I learned in working on Dreamweaver, Contribute, Flex, and other products during my tenure at Adobe and Macromedia.

Phile is a service that lets anyone create a website to gather information about any topic in a social and structured way. It’s kind of like a Yelp-builder for any topic. You get to customize the site using a tooling interface that makes it feel kind of like FileMaker or HyperCard.

The best way to explain what it is is to show you a screencast:


There is also an article that you can find here:


Phile has been a labor of love for me and Mike for over a year. I’d love for you to try it out and tell me what you think. And if you think it’s interesting, I’d love to have you help me spread the word.



4 Responses to “Announcing our new startup — Phile”

  1. Matt

    Is this like http://www.squidoo.com? If so, prepare to be bombarded by Affiliate Marketers :)

  2. sho

    Well, kind of.

    Squidoo is a place where people can create individual pages and then use them to try to drive revenue (via ads or affiliate marketing).

    We are kind of a two tier version of that. People use Phile to create groups to talk about a topic (e.g., kitchen equipment) and then people can add pages, comment, rate things, etc.

    So yes, it could be used for affiliate marketing. But we’re hoping to shoot for a more interesting community dynamic than the lone wolf pages that HubPages or Squidoo generate.

  3. Ely Greenfield

    Looks beautiful, Sho. No surprise there :) Congratulations!

  4. sho

    Thanks ely!

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