Announcing our new startup — Phile
For those people who have been following me since the days when I used to keep this blog up to date… I thought you might want to know that I’ve started a new startup called Phile, which launched a public beta earlier today.
There are lots of ways to think about Phile, but in many ways, it’s a synthesis of everything I learned in working on Dreamweaver, Contribute, Flex, and other products during my tenure at Adobe and Macromedia.
Phile is a service that lets anyone create a website to gather information about any topic in a social and structured way. It’s kind of like a Yelp-builder for any topic. You get to customize the site using a tooling interface that makes it feel kind of like FileMaker or HyperCard.
The best way to explain what it is is to show you a screencast:
There is also an article that you can find here:
Phile has been a labor of love for me and Mike for over a year. I’d love for you to try it out and tell me what you think. And if you think it’s interesting, I’d love to have you help me spread the word.
Thanks!
-Sho

Is this like http://www.squidoo.com? If so, prepare to be bombarded by Affiliate Marketers :)
Well, kind of.
Squidoo is a place where people can create individual pages and then use them to try to drive revenue (via ads or affiliate marketing).
We are kind of a two tier version of that. People use Phile to create groups to talk about a topic (e.g., kitchen equipment) and then people can add pages, comment, rate things, etc.
So yes, it could be used for affiliate marketing. But we’re hoping to shoot for a more interesting community dynamic than the lone wolf pages that HubPages or Squidoo generate.
Looks beautiful, Sho. No surprise there :) Congratulations!
Thanks ely!